Strategies That Will Help Your Brand Reach a Global Market


For a lot of us, our goal is to reach a global market through various online efforts. This is why a lot of small companies are competing tooth and nail on Facebook, YouTube, or Twitter. They keep churning out content that they hoped would go viral or use memes and trends to entice a younger (and much bigger) audience. Are they effective? Yes, of course. If you look at the online behaviour now, your content can be one of two things: entertaining or philosophical. At least, those that tend to be shared more fall under one or both categories. Otherwise, you will have to share your content incessantly on relevant pages and forums yourself.

However, there are other strategies you can do to tap into the global market. It will involve a little elbow grease, but the payoff at the end will be worth it.

Redirect country extensions to your website

The first instinct when starting a website is to use any of the international domain names such as .com, .net, .org, and so on. But also consider redirecting various extensions to your main website. For instance, you can purchase your local extension, for example, .au, and then redirect it to a subdirectory. An alternative would be to create language specific sites for countries that visit your web page more. Look at your analytics and see where else you are getting a lot of traffic. Build a country-specific site for them by purchasing the appropriate domain extension.

Do not forget to set up canonical tags

If you decide to create language or country-specific websites, remember to set up the cross-domain canonical tags, which is the rel="canonical". This means that Google can look over the fact that particular content exists across different domains. It will make sure that duplicate content will not be an issue when your website is being indexed.

However, if you are still worried that it might affect your ranking somehow, Google does not consider foreign translations as duplicate content. So you might want to consider translating your website for territories that do not have English as one of their native languages. Barring that, just install a translate plugin on your site, like Google Translate.

Make sure you have proper geo-targeting

One of the best things Google has done is allow webmasters to show content or advertisements based on geographic location. Again, look at your analytics and pick the top three countries where you are getting the most visitors. Through the Google Webmaster tools, change the geographic settings to make sure that your content and paid ads are reaching them too.

Do these key strategies on top of copy, design, and optimisation best practices that you have learned. Pretty soon, you do not have to rack your brains on how you can use the latest meme in a campaign. All you need is some good ol' fashioned SEO.

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