The world of business is now so competitive that you must use all the tools at your disposal to stay ahead of the competition. One way to do that is by having a solid online reputation. However, you are under constant attack from your competition, who are trying to do all they can to destroy your reputation, as you do theirs – ethically of course. This means that you need to learn all there is to know about online reputation management, an even enlist the services of a consultant.
Best Practices in Online Reputation Management
As previously said, there is no point in engaging in unethical practices. It will come back to haunt you at some point. It is much better to focus on the things you are doing right, thereby building on the positive things people say about you. You need to learn how to spot what people are saying (good and bad) and how you should respond to this. One easy way to achieve this is to have an email notification for your own name.
Another excellent practice is to be very active on social media. Social media, and particularly Facebook, is a great way to have direct contact with your customers and to have them review you as well. You do have to be ready to accept negative reviews that are posted as well. However, you can turn a positive into a negative if you respond to a bad review in a professional, friendly matter, in which you may also apologize for your customer’s bad experience. This will show others that you listen and that you care, instantly improving your reputation.
Social Communities Are Vital
The more active you are, in the right way, on social media, the better your online reputation is likely to be. However, this is further proof of the fact that you will need a professional to handle everything for you. After all, the list of social media accounts that are actually used is almost endless, but you shouldn’t miss out on any of them. This is because each has its own pros and its own reach. Some of the sites you need to implement include a personal blogging site, Facebook, Twitter, LinkedIn, Pinterest, and Instagram. As an added benefit, working with these sites means you are not only engaging in reputation management, you also engage in search engine optimization. This, in turn, means that people will find you with much greater ease.
Get Those Reviews Coming
Just as there are many different social media sites, there are also many places where people can leave reviews. You need to be aware of all of these. Your personal sites are important sources, but so is Yelp, TripAdvisor, the Better Business Bureau, and more. You need to monitor when your name pops up on any of those sites, and how you will respond to what is being said. You cannot have comments removed, unless they are slanderous, so you must learn how to respond to them to turn something bad into something good.