If you’ve not already taken the time to create one, your digital marketing strategy will be the most important task you complete today. In a world so heavily dominated by web presence, online engagement and social media, a strategy that helps you manage your digital marketing is vital. Among other things that strategy will help…
When social media first began to hit its stride, it was touted as the ‘Next Big Thing’ in marketing. Unfortunately, too many companies and entrepreneurs became disillusioned after their results failed to match the hype. Some have even declared social media marketing as a dead end, a time-waster, and not worth the effort. Before you…
There can never be too much security for any website on the Internet. This is especially true when it comes to your official company website. You certainly want to keep your private details as private as possible. No one wants to have their site vandalized by phishers, hackers, or other Internet criminals. It’s embarrassing and…
The world of business is now so competitive that you must use all the tools at your disposal to stay ahead of the competition. One way to do that is by having a solid online reputation. However, you are under constant attack from your competition, who are trying to do all they can to destroy…
Yikes! Does your LinkedIn profile picture look more like a mug shot than a job seeker, professional or entrepreneur? Does the picture look like it belongs on a dating site rather than a professional networking site? Do you look like a party animal? Look long and hard at the profile picture you currently use. If…
You must have heard about SEO and also been convinced that SEO works really well for different kinds of digital businesses. You must be most probably wondering about what makes it so powerful! There’s no particular online business that can work successfully without the help of effective search engine optimization. SEO is the process of…
Online marketing can be crucial for the success of a business. This is the reason behind the sudden increase in the number of online marketing agencies which are waiting for your attention and business. What’s the point in having a business website and not letting people know about it? When it comes to letting people…
If you are planning to create a web store to sell products online, you will be pleased to know that creating your site and designing the look and feel are, from a technical perspective, very simple. All you need to do to cover that side of things is to put into play one of the…
So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean? How many…
There are a number of charities worldwide that focus specifically on medical assistance programs. Some of these charities are very small, but do incredibly significant work, such as delivering immunization programs or hearing aids. Others are huge charities known across the world. Two of the most famous ones are the British Red Cross and the…