In many cases businesses are forced to deal with videos in multiple formats. The videos that they are sent may come in a variety of formats, and the devices that they use to record videos will probably each use different formats as well.
Although businesses will invariably end up managing videos in multiple formats, it typically will only use specific formats when encoding videos. That is because there are some video formats that are simply more useful to businesses than others:
- MP4 with H.264 (AVC)
Arguably the most useful video format for businesses is MP4 with H.264. Over the years it has become close to a ‘universally supported’ video format, making it the ideal choice for video distribution.
On top of that MP4 with H.264 is the preferred video format by most social media and online streaming video platforms. It is also the only HTML5 video format that is supported by all browsers.
- WebM with VP8 or VP9
The WebM formats are useful for businesses primarily as a means of conserving bandwidth for HTML5 videos. Although they are not as widely-supported as MP4 with H.264, most browsers can play them – with the exception of Internet Explorer and Safari.
- MP4 with H.265 (HEVC)
As the successor to H.264, the HEVC codec is a leap forward in compression and is able to reduce file sizes by up to 50% while maintaining the video quality. Despite its slow adoption, there is growing support for HEVC on mobile devices.
While not as generally useful as its predecessor, HEVC is an important format for specific-use cases where support isn’t an issue. The fact that it can compress videos more effectively will allow businesses to conserve space and bandwidth by using it.
Despite being old, MPEG-2 is still a relevant video format for businesses as it is used to encode video DVDs. Most DVD players can only play videos in MPEG-2, and the videos that are encoded will have to follow strict DVD specifications in terms of the resolution, frame rate, and total bitrate.
Needless to say aside from the formats described above there may be others that are useful for specific uses. However most of the time it is safe to convert QuickTime to MP4 with H.264 for business purposes due to the widespread support of both formats. For example, you can convert them with the help of Movavi Video Converter.
The one caveat to the formats listed above is the fact that they may eventually be replaced as other newer formats start to roll out and are supported by devices, browsers, and software. In particular the format that businesses may want to keep an eye on right now is the new AV1 video format is showing a lot of early promise.