When you want to learn how to create a really good business blog you will be bombarded by information. Business blogging is not as simple as many believe and it is quite difficult to find really good information that will actually help you.
Unfortunately for those that are now interested in learning about business blogging, this is something that quickly evolved. There is so much outdated information published online right now. You surely do not want to use techniques that were effective years ago. You want to do something that works right now. With this in mind, Writing Elites talks about some huge lies you need to never believe about business blogging.
1 – Blogging For Business Is Difficult
Blogging is not easy since results do not come fast and with just little effort. However, when you compare this with other business strategies used right now with the purpose of reaching customers, business blogging is actually easy.
Think about what would be easier: cold calling or business blogging? Publishing one business blog post every single day is definitely much easier than having to place hundreds of calls in the hope of getting a lead.
2 – This Is Not A True Business Model
Millions of dollars are made through blogging every single day. Just think about the top websites out there and it is 100% sure that you know many websites that simply have hundreds of thousands of articles already published.
Most businesses these days are using blogging in order to increase website traffic. It is not the main income source but it is a guarantee that blogging can increase a company’s income. This is actually done in many different ways.
3 – Business Blogging Is Not Just About Your Business
This needs to be mentioned because of the fact that the statement is actually correct but the way in which people understand it is not. Business blogging is not about the business. It is also not about other businesses and what others do better or worse. Proper business blogging, when done right, is all about the ideal buyer persona the business has.
When you do not provide high quality value for the ideal customers and prospects you have a very bad business blogging approach. You will surely not attract new subscribers or high quality traffic.
4 – Interacting With Readers Is Not Necessary
This is one of the worst possible lies that you should never believe. Similarly to how you always have to respond to the questions your customers have, you need to interact with business blog readers. You have to understand the fact that all potential customers, current customers and blog readers deserve attention. The brand that you try to build is going to be judged by the online interactions that happen. The more you are going to connect, the better your brand’s visibility.
Always remember the fact that people look at everything that your business does. This is made simple by the internet. Always make sure that you interact with blog readers and that you monitor what others say about you.