3 Email Marketing Tactics that Boost Engagement


The Email Marketing Strategies

You Should Be Using in Your Campaigns

Your emails can do a lot more than send the monthly newsletter and forward receipts. If you’re ignoring the potential of your subscriber list, you’re leaving a lot of opportunity on the table. By using a few email marketing tactics,​ you can drive traffic to your website, blog, and social media channels.

Not only will these tactics increase your engagement metrics, they’ll help you increase visibility across your marketing channels and drive traffic to your business.

#1 Build links

If you’ve ever made SEO strategies, you’re no stranger to the importance of inbound and outbound links. Links build authority. The more links you have going to your website and marketing channels, the more potential visitors have to find your business. It’s that simple. Create links to your content, website, and products. Ask others to refer you within their emails. Better yet, encourage your subscribers to share and refer your content.

The link-building process is never-ending. As long as your marketing online, you’re going to need to build links. Make sure your emails aren’t left out of this equation.

#2 Promote the Right Content at the Right Time to the Right People

Too many marketers make the mistake of playing darts with their customers. They throw as many offers as they can juggle at a single target and hope they’ve hit their target. Take the time to segment your contact list. Work together with your marketing team to determine offers that address their unique needs. Better yet, review your data to determine when certain sales and marketing campaigns were successful and plan your upcoming campaigns around that data. With a more targeted offer, your engagement is going rise.

#3 Create a Conversation

Don’t treat your emails like a “one and done” operation. Encourage your subscribers to become a part of the community and join your company on social media. Send the new blog post out to your list and don’t forget to invite them to Twitter to give their input.

Jayson DeMers, a contributor to Forbes, put it perfectly:​ ​“...​ it means when you distribute content and make posts, your brand can reach further, increasing the visibility of your content, and thereby, its potential to attract inbound links. Including social media share icons and links to your profiles (or maybe even some of your latest posts) can help keep your social audience aware and engaged.”

The Golden Rules of Email Marketing

Now before I let you jump into implementing these email marketing tactics, I want to take a moment to get back to basics. No matter how powerful your web presence is, your reputation is not immune. Annoying emails are annoying emails, no matter how you try to justify it.

Remember: No one wakes up wondering “How can I get more emails in my inbox?” If your emails are pointless, they’re going to be taken for what they are: spam.

By all means, use these email marketing tactics to boost engagement and drive more visitors to your website but keep the golden rules of email marketing in mind.

1. Always give your subscribers value in advance.

2. Never buy your list.

3. Never sell your list.

4. Measure and track your metrics.

5. Do not spam.

Despite how simple these rules may seem, you’d be surprised how many of us forget them when it’s time to type the new email campaign.

Everything you do within your marketing campaigns has an effect on your ROI. These 3 email marketing tactics can affect the way your subscribers consume and interact with your content and ultimately, empower your content with engagement metrics that lead to more visitors.

Unfortunately, these marketing tactics can can’t cure bad content. There is no magical tactic that will become your “cure all” for marketing. In fact, it’s quite the opposite. Successful marketing campaigns operate like biomes with each part working to contribute to the whole.

If one part of that biome is lacking, the entire environment falls apart. The same can be said about your marketing campaigns. If you’re failing to deliver in one aspect, you can bet it’s going to have an effect on your entire marketing effort.

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